Jim Hickey’s American Politics

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Sam Boraie continues transformation of New Brunswick with Aspire

New Brunswick, New Jersey has undergone quite a transformation over the last 30 years. In the mid-80s, the town was rapidly following the same course as its wayward industrial peers, such as Camden, Newark and Detroit. It seemed that nothing could save the city from its impending economic and civic doom.

But one man saw things differently. Omar Boraie, the founder of Boraie Development, saw an opportunity where others saw only peril. He stepped in, making a huge bet on building the first Class A office space that the town had seen constructed since the early 60s. The plan worked. The building was quickly in high demand among the professionals and small businessmen who were sick of paying the exorbitant rents required to house their offices in places like Manhattan.

Now, Omar Boraie has passed the buck to his son, Sam. Under Sam’s leadership, Boraie Development has continued its leadership role in the complete transformation of the downtown New Brunswick area into a world-class city.

Sam Boraie’s latest project is the gigantic mixed-use residential building called Aspire. Located at 135 Somerset St., Aspire makes extensive use of the old structure from which it was cut out. But make no mistake; this building represents the very apotheosis of modern design and luxurious living.

The Aspire is being marketed to high-end professionals with busy lifestyles who would like an urban living experience. Units start at $1,650 per month and go all the way up to nearly $3,000 for a two-bedroom penthouse.

In an article on Patch, The Aspire features everything the most demanding Manhattan co-op resident would expect. The building will feature a 24/7 doorman, private parking facilities with round-the-clock surveillance, a keyless entry system, full-time security staff and a spacious community deck area with grills and ample seating for social gatherings.

It is also located just steps from the train station, making commutes to anywhere on the East Coast a breeze. The building is located just around the corner from two university hospitals and the downtown New Brunswick campus of Rutgers University.

Read more: https://www.crunchbase.com/person/omar-boraie#/entity

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