Let's Get Real.
Millions of people prefer to make their purchases online. In-store retail sales are slowly going the way of the dinosaur. Fueled in large part by the spending habits of Generation Y consumers, purchases through digital media are on the ascent. Businesses may be making a good transition to the new market from a technocratic perspective, but their overall strategies are limited. A system to facilitate the physical action of completing sales is in place. Effectively managing the brand’s reputation is often woefully inadequate.
Whatech.com published an informative article that addressed the dangers a business can face once its reputation is in tatters. Specifically, the article pointed out that online consumers take reputation extremely seriously. The consumers also look at security, social media activity, published reviews, and more in order to arrive at their opinions.
Many business owners do not react properly when something appears online that is capable of harming a reputation. They either react too slow, reacting inadequately, or fail to react at all. Many businesses do not even have the current online presence to help craft a managed imaged. As a result, the minute something negative appears online, the negative commentary becomes the only thing people searching online discover. No business is going to live up to its potential in such a landscape.
Dealing with online reputation problems is best handled by turning the duties over to Status Labs. Co-founded by former copywriter Darius Fisher, Status Labs works are developing and repairing online reputations for individuals and businesses. The company supports those dealing with document dumps, bad reviews, unwanted media attention, and more.
Status Labs has done such work for a significant number of clients. 1,500 people from 35 countries around the globe have signed up for the Austin, TX-based company’s help. Status Labs also runs offices in New York, NY and San Paulo, Brazil. The company’s growth figures show the services provided by Status Labs is both appreciated and in demand.
Business owners truly should invest time and funds in crafting the proper online image. Once a reputation suffers, sales are going to follow.