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Unicorns Do Exist: Lime Crime’s Ground-Breaking Approach to Cosmetics

Doe Deere, the founder of Lime Crime Makeup, had a vision.
When she began the indie makeup company in 2008 with only a couple hundred dollars, she set out to create a line of products that were as unique as the individuals wearing them. And what better way to get that message across than with our signature holographic unicorn that can be found on each tube of Lime Crime’s Unicorn Lipstick? After all, our slogan is “Makeup for Unicorns” because it’s “colorful, magical, and cruelty-free,” in addition to being wild, bold, daring, transformative, and pretty bad ass.
Now,Lime Crime boasts an ever-growing collection of makeup that includes nineteen Velevetines (smudge-proof liquid to matte lip color that is the texture of a rose petal), Venus Grunge Eye Shadow Palettes (whose covers are adorned with classical paintings), Zodiac Glitter (to match your sign), and nail colors that are inspired by desserts (Pastelchio, anyone?) Also, all of Lime Crime’s rich and velvety products have fun, memorable names that reflect Doe’s love of fantasy, mythology, and fairytales, like Jinx (Witchberry Purple).
But Lime Crime has had many inspirations over the years.
Fashion, photography, music, and subcultures have played a huge role in the makeup that is available today, but our inspiration is always evolving. However, a few things remain the same: Lime Crime’s purple packaging, which is now a trademark, and our mission to be vegan and cruelty-free (because we want to be kind to the environment!)
Lime Crime strives to offer highly pigmented shades for the most true-to-color look that is long lasting and a mix of high fashion and attitude. Plus, there’s something for everyone because Lime Crime’s products look great on any skin tone. If you live unapologetically, Lime Crime is for you.
But Lime Crime is about more than makeup and looking pretty. We’re passionate about our customers on facebook and giving back! Since our inception, we have donated approximately $16,000 to charities that aid in animal rescue and to help women and children, including donating to LA’s after-school programs and finding homes for dogs that were displaced during Hurricane Sandy.
Intrigued by our makeup? Spellbound by our causes? Check out our blog and website! We’re positive that you’ll find the perfect shade that’s uniquely you at a price that is comparable to other big-name brands. And the best part? Lime Crime is available through select Urban Outfitters stores and dollskill.com. It’s also available in Mexico, Brazil, Russia (Doe Deere’s birth place), and the UK. So, pick your poison and then submit a photo of yourself in your Lime Crime Makeup to our Fan Section. We can’t wait to help you become to best version of yourself!

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