Jim Hickey’s American Politics

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Doe Deere: Rising Young Star in Cut-Throat Makeup Business

She calls herself Doe Deere, quite a catchy name, although her real name is long and Russian. Doe Deere just sounds right, and she’s far from being a plain Jane. Ms. Deere is the founder and CEO of a cool makeup brand that also wears an interesting name: Lime Crime cosmetics.

Lime Crime makeup is cool, edgy and modern; its vivid color palette is anything but shy, and young women around the world are drawn to this cosmetics line. Lime Crime lets women express themselves, because this makeup is fearless, fun and quite empowering to its legions of fans.

The world of makeup is a tough one if statistics are examined. The revenue of the U.S. cosmetics industry is estimated to amount to about 62.46 billion U.S. dollars in 2016. Trying to compete with huge players like L’Oreal is challenging and cut-throat. In 2014, L’Oreal alone, was the top ranked global beauty manufacturer with a revenue that amounted to about 29.94 billion U.S. dollars.

Ms. Deere’s Lime Crime cosmetics company has been able to push its way through all the big beauty players and stake its mark in the sand quite nicely. Lime Crime is makeup forward. Instead of the typical smoky eye and red lips, Lime Crime amps it up with a smoky red eye and lavender lips, for example.

Ms. Deere has never played by the typical rules; she started out in a band, studied fashion and that spilled into makeup. She found her niche and never looked back. She developed a brand that sells eye shadows, lipsticks, nail polishes and other beauty staples, but what makes Lime Crime stand out is its crazy color rainbow. This makeup is like no other.

The quality is there, along with perfectly pigmented colors, and celebrities are into Lime Crime. Katy Perry, FKA Twigs, Kylie Jenner and Nicki Minaj are just a few hot ladies unafraid to wear makeup that challenges the beauty norm.

Lime Crime’s shopping website features beautiful shades of everything. Ms. Deere’s Unicorn Lipsticks are magical and lovely to look at, or as Lime Crime likes to say:
“For lips that speak louder than words.”

Chinchilla Unicorn lipstick is a glamorous lilac grey shade, and there are lots more to choose from. The formula is long-lasting, and made that way. It’s pretty bold and opaque.

Lime Crime’s Zodiac Glitter eye shadows are so popular, too, inspired by the signs of the horoscope, of course. Delicate and sparkly, these shadows are fun and playful and give the eye an almost 3-dimensional effect.

Doe Deere has given a new voice to young women; they can feel good wearing her unique makeup that gives them freedom and a healthy dose of self-esteem.

Lime Crime cosmetics: It’s time to stand up and be counted.

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